Monday, November 12, 2012

Secrets To Selling Social Media, Ad Sales Training for Veteran Sales Reps

The secret to social media sales is the training of two people: the advertiser and the actual sales ad sales rep.  It is all to easy for an advertiser to say that they understand social media marketing because they post daily on Facebook.  It is equally easy for an ad sales rep to say the exact same thing.  It is through quality ad sales training that you can grow your ad sales team to social media superstar status.

7 Ways To Improve Your Monthly e-Newsletter to Advertisers

Here are 7 ways to really improve your monthly sales e-Newsletter:
1.    Keep it very short.  While context is good, bullet points are better.  Plus, bullets are easy to read.  Short is good.  Less is more.
2.    REALLY, really focus on success.  Get a quote from an advertiser and include it each month.  Success sells!
3.    Remove all your sales pitch “stuff”.  The idea is to “give a little and get a little.”  Become a resource.  If you pitch it they will run.