Monday, August 16, 2010
Monday, August 02, 2010
In sales? Paying att
In sales? Paying attention to generational influences can drastically change the outcome , http://htxt.it/q9SB
Thursday, July 29, 2010
Wednesday, July 28, 2010
Could today be your
Could today be your lucky day? I am hoping so! Garage Sale Buyer Gets $200 Million Ansel Adams Photos -- for $45, http://htxt.it/YK6i
Monday, July 26, 2010
Friday, July 23, 2010
Ad agencies are brea
Ad agencies are breaking out social media as a separate ad buy. Hmm. http://htxt.it/nxbY
Wednesday, June 23, 2010
Where do you push yo
Where do you push your articles/PR to extend your reach? You may want to consider http://htxt.it/830I
Thursday, June 10, 2010
Wednesday, June 02, 2010
Wednesday, May 26, 2010
Google offers "priva
Google offers "private" search, sort of, Top Cop, Matt Cutts explains, http://htxt.it/uAg7
Thursday, May 20, 2010
Growing Revenue With
Growing Revenue With Social Media, New article with 10 tips. http://htxt.it/nyHI
Monday, May 17, 2010
Several people have
Several people have asked me how I find out the email, etc of sales prospects. Thought I would share, http://htxt.it/ae3N
Wednesday, May 12, 2010
Monday, May 10, 2010
Monday, May 03, 2010
Wednesday, April 28, 2010
Today I am reminded
Today I am reminded how a good old fashioned pen and paper "to do list" is mission critical to my daily business focus.
Wednesday, April 21, 2010
Camp Niche Chicago w
Camp Niche Chicago was a huge success. Thanks and good luck to all. Next stop, Niche Digital Conference, http://htxt.it/sURx
Wednesday, April 14, 2010
Download Email Marke
Download Email Marketing: a Publisher's Playbook. Limited time. Good stuff. http://htxt.it/17XG
Wednesday, April 07, 2010
Why magazines are es
Why magazines are essential to advertisers in various important categories. http://htxt.it/H7j7
Friday, March 26, 2010
Study showed that 60
Study showed that 60-70% of advertisers use marketing mix models. http://htxt.it/T2VQ
Wednesday, March 17, 2010
Speaking to a group
Speaking to a group of sales pro's in Charleston today on selling integrated media. Funny to see Today show in AGS covering Tiger-gate.
Sunday, March 07, 2010
Back from PPA confer
Back from PPA conference in Charlotte. Theme, the web changes everything. List 10 things to accomplish in the digital space and do 4. ;)
Friday, March 05, 2010
Speaking at Parentin
Speaking at Parenting Publications of America conference in Charlotte. Great group! www.parentingpublications.org
Wednesday, February 17, 2010
Thursday, February 04, 2010
Niche Mag conference
Niche Mag conference was great. Here is a link to the presentations. http://htxt.it/qgtB
Saturday, January 30, 2010
Wednesday, January 27, 2010
Watch iPad debut. Am
Watch iPad debut. Amazing stuff. Mag publishers take notice. http://htxt.it/3Oqq
Sunday, January 24, 2010
Research Before You Run
The Internet can be your best and worst enemy. In today’s age of immediate access, a quick search on Google is what people refer to as “research”. I was recently working with a business client on a start up business. When asked about market research they produced 45 pages of Google results about other web sites and business operators in their chosen sector. I applauded their initial step into the process, but asked for something even more simple. Had they determined market demand?
One of the simplest ways to determine demand for a business or an idea is to look at the search volume for the business or idea. Meaning, how many web users have searched for a particular term, key word or key word phrase in the last 30 to 60 days? Simple logic would tell you that if no-one is searching for your business type or business idea, then perhaps you are not headed in the right directions. This does not mean you should can the idea. Instead, this means you need to fine tune your idea.
For example, if you desire to open an interior design business in Naperville, IL you can very quickly determine market demand by determining how many times users have searched for “interior design Naperville, IL” or “interior designer Naperville, IL”. Of course, this is not the end of the research, but a solid beginning. You can then use this research to fine tune your idea. Perhaps you might find that a ton of people are searching for “home design consultants Naperville” and you can alter your business and marketing plans to coincide with the public demand.
The same exercise applies to any aspect of your business. If you are a magazine publisher looking to start a section in your magazine about woman’s running apparel, it is mission critical to determine if there is an interest for “woman’s running apparel” online. Are web users searching for this key word phrase? Are there companion phrases that will help better draw in users? Are my assumptions right or wrong? You can then build a successful section of your magazine around what people “truly” are looking for rather than what you assume they are looking for online. This helps you better align your new business idea with market demand.
There are any number of tools online to help you with this effort, but it often takes the careful eye of a professional SEO expert to help you find the magic mix of terms. The message of this blog entry is this… Research Before You Run.
About this blogger: Ryan Dohrn is President and founder of Brain Swell Media, an internet consulting firm that helps business owners and publishers make money online. http://www.BrainSwellMedia.com
Ryan R. Dohrn
President/Founder
Brain Swell Media LLC
http://www.BrainSwellMedia.com
803-867-3769
Follow me on Twitter.com/ryandohrn for daily tips and advice.
Brain Swell Media, LLC is an interactive media consulting firm. We focus on five key business areas; online strategy consulting, website development, search engine optimization (SEO), video production and online sales training. We provide business owners and publishing companies with the tools and resources they need to optimize their presence on the Web and boost revenue.
One of the simplest ways to determine demand for a business or an idea is to look at the search volume for the business or idea. Meaning, how many web users have searched for a particular term, key word or key word phrase in the last 30 to 60 days? Simple logic would tell you that if no-one is searching for your business type or business idea, then perhaps you are not headed in the right directions. This does not mean you should can the idea. Instead, this means you need to fine tune your idea.
For example, if you desire to open an interior design business in Naperville, IL you can very quickly determine market demand by determining how many times users have searched for “interior design Naperville, IL” or “interior designer Naperville, IL”. Of course, this is not the end of the research, but a solid beginning. You can then use this research to fine tune your idea. Perhaps you might find that a ton of people are searching for “home design consultants Naperville” and you can alter your business and marketing plans to coincide with the public demand.
The same exercise applies to any aspect of your business. If you are a magazine publisher looking to start a section in your magazine about woman’s running apparel, it is mission critical to determine if there is an interest for “woman’s running apparel” online. Are web users searching for this key word phrase? Are there companion phrases that will help better draw in users? Are my assumptions right or wrong? You can then build a successful section of your magazine around what people “truly” are looking for rather than what you assume they are looking for online. This helps you better align your new business idea with market demand.
There are any number of tools online to help you with this effort, but it often takes the careful eye of a professional SEO expert to help you find the magic mix of terms. The message of this blog entry is this… Research Before You Run.
About this blogger: Ryan Dohrn is President and founder of Brain Swell Media, an internet consulting firm that helps business owners and publishers make money online. http://www.BrainSwellMedia.com
Ryan R. Dohrn
President/Founder
Brain Swell Media LLC
http://www.BrainSwellMedia.com
803-867-3769
Follow me on Twitter.com/ryandohrn for daily tips and advice.
Brain Swell Media, LLC is an interactive media consulting firm. We focus on five key business areas; online strategy consulting, website development, search engine optimization (SEO), video production and online sales training. We provide business owners and publishing companies with the tools and resources they need to optimize their presence on the Web and boost revenue.
Friday, January 22, 2010
Will the iSlate or i
Will the iSlate or iPad device change magazines? Hmmm. We are smelling something good over here in digi-land, http://htxt.it/5yQD
NxtText demo was gre
NxtText demo was great. Thanks to all that watched. I hope it provided some inspiration. Mobile is it, you ready?
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