Online customer retention marketing is a tactically-driven process
based on a user’s need, behavior or desire. The 365x24x7 marketing cycle
means we need to approach customer retention in new ways. What are you
doing to retain clients, online users and readers?
Using surveys and industry knowledge is the first line of action in
this process. You need to learn more. Create a ten question survey and
offer a reward to those that complete the survey. Without this
information you are dead in the water. Then, consider these retention
projects for this year. Keep in mind, the perfect scenario would be a
project that covers customer attainment and retainment in one project;
basically, the old “killing two birds with one stone” concept.
Top 5 Projects to consider:
1. Unique promotional partnerships that offer your users more than a single buying proposition.
2. Perfect SEO. Creating detailed article syndication deals that
will give you more online exposure and this more unique backlinks than
your nearest competition.
3. Premium user e-newsletters that drive retention through the
creation of personalized marketing, like birthday promo offers or
behavior offers like tax time offers.
4. Top of mind Facebook programs that use the humor to drive more views of your brand.
5. Detailed usability studies of your site to increase conversion and
retention. This piece alone can account for hundreds of new and
retained users.
With data in hand, now look at your web analytics. What are your
current clients doing on your website and what can you learn from it?
Retention expert Jim Novo said, “Past and Current customer behavior is
the best predictor of Future customer behavior. Think about it. In
general, it is more often true than not true, and when it comes to
action-oriented activities like making purchases and visiting web sites,
the concept really shines through.”
With survey data, web use data and a project that you feel will give
you the best results… execute. Schedule some time to meet with your
team and get rolling. Half the battle is just showing up!
Feel like you are still lost in the process? Get some advice and seek out some professional help.
Ryan
About this blogger: Ryan Dohrn is President and founder of Brain
Swell Media, an internet consulting firm that helps business owners and
publishers make money online. www.BrainSwellMedia.com
Ryan R. Dohrn
President/Founder
Brain Swell Media LLC
www.BrainSwellMedia.com
803-867-3769
Follow him on Twitter.com/ryandohrn for daily tips and advice
http://www.linkedin.com/in/ryandohrn
Brain Swell Media, LLC is an interactive media consulting firm. We
focus on five key business areas; online strategy consulting, website
development, search engine optimization (SEO), video production and
online sales training. We provide business owners and publishing
companies with the tools and resources they need to optimize their
presence on the Web and boost revenue.
