As an internet consultant, I am often asked for average numbers for
the clicks and open rates in the media industry in regards to emails and
specifically email blasts. Constant Contact reports that the
publishing industry has an average open rate of 18.6%, a bounce rate of
8.6% with a click thru rate of 23.7%. (See source link below for the
full report.) The media clients that I work with often report numbers
that are slightly lower. I compared 10 of my magazine clients to
provide you these numbers…. an average open rate of 16.5%, a bounce rate
of 6.6% with a click thru rate of 21.5%. The two data sets are very
close.
