Predicting the Future of Media Sales

How can we predict the future of our media sales business?  Very often media companies venture into the vast unknown of new digital projects because they feel that they have to or they will be seen as an "old dog" or as a company that is not "keeping up with the times".  Asking your advertisers what they truly want can yield solid results.  

Ryan Dohrn Keynote Speaker at Publishing Heroes Conference in London

On the last Wednesday of February 2013, ad sales training guru Ryan Dohrn spoke to an overwhelmingly appreciative audience at the Publishing Heroes Conference hosted by the Publishing Media & Expo and held at the Publishing Heroes Theater in London, England.

“This was a remarkable opportunity to not only share what I’ve learned over the years about increasing revenue and selling digital assets for the publishing world, I was pleased to learn from a huge international audience about their publishing trends and needs,” reports Ryan. “I also grew to like tea and bangers and mash!”