e-NewsLetter Revenue Ideas

1. Increasing frequency and reducing the size of the email text often increases the user interaction.
2. Plan each eNewsletter topic with this thought… “How can partner with someone willing to pay for exposure to my readers?”
3. Create one master list and then break users off into segments that if they un-subscribe that you do not loose them forever.
4. Create a networking group that includes 6-8 business partners that are looking to share eLists and or space in each others eLIsts and meet quarterly to coordinate on topics, ideas and potential sponsors.
5. Write the subject line last and spend some serious time on it.  Ask yourself, “Would that subject line beg you to open the email?”

Ryan Dohrn to Host Sales Workshops for Publishers Australia

Print and digital media expert Ryan Dohrn headlined Magazine Week Conference for Publishers Australia last November, educating the enthusiastic audience about “Reinvigorating the Sales Process.” The overwhelming success of Ryan’s presentation has earned him an invitation to again travel ‘downunder’ to present workshops for Publishers Australia in Melbourne, Brisbane, and Sydney. Publishers Australia represents a myriad of titles ranging from tourism to aviation to outdoor sports, and runs the gamut from niche to huge publications.

Improve Your Monthly Sales e-Newsletter

Here are 6 ways to improve your monthly sales e-Newsletter:

1. Keep it short.  While context is good, bullet points are better.  Plus, bullets are easy to read.
2. REALLY, really focus on success.  Get a quote from an advertiser and include it each month.
3. Remove all your sales pitch “stuff”.  The idea is to “give a little and get a little.”  Become a resource.

e-Newsletter Revenue Tips

Internet consultant Ryan Dohrn shares 3 tips to help business owners generate revenue from their marketing e-Newsletters.

Getting Out Of The Ad Sales Rut

I am often asked by senior level ad sales people advice on getting out of an ad sales rut.  What does this mean?  It can vary person to person, but in most cases, a senior level ad sales rep is either worn out from selling the same thing to the same people or the rep is tired of calling on their list of 100 and getting no replies.   Sure ad sales training is a great place to start, but if you want long standing results, media sales training is just the beginning.  Lets look at 10 things you can do right now to take a fresh look at an old media sales training issue…