e-Newsletter Revenue Ideas

Forget about making New Year’s resolutions to be richer, thinner and healthier. Start 2013 with a resolution to grow your customer base and your organization’s success. An e-Newsletter can be a great way to build a strong connection with your customers—one that makes them think of your business first when they are in need of the types of products and services you provide. The trick is delivering meaningful, easy to read content that customers want to read. Here are 20 ideas you can incorporate today to turn your e-Newsletter into a rainmaker.

Secrets To Selling Social Media, Ad Sales Training for Veteran Sales Reps

The secret to social media sales is the training of two people: the advertiser and the actual sales ad sales rep.  It is all to easy for an advertiser to say that they understand social media marketing because they post daily on Facebook.  It is equally easy for an ad sales rep to say the exact same thing.  It is through quality ad sales training that you can grow your ad sales team to social media superstar status.

7 Ways To Improve Your Monthly e-Newsletter to Advertisers

Here are 7 ways to really improve your monthly sales e-Newsletter:
1.    Keep it very short.  While context is good, bullet points are better.  Plus, bullets are easy to read.  Short is good.  Less is more.
2.    REALLY, really focus on success.  Get a quote from an advertiser and include it each month.  Success sells!
3.    Remove all your sales pitch “stuff”.  The idea is to “give a little and get a little.”  Become a resource.  If you pitch it they will run.  

Boosting Fall Ad Sales Efforts

I am often asked by clients how they can keep their sales teams "pumped up" during the fall selling season if budgets do not allow a coach to come onsite to offer ad sales training.  From my perspective, the critical issue to address is how to eliminate distractions  and help maintain focus during a fall filled with football, great weather and holidays that demand significant energy from everyone.  October and November are important months as many companies are planning their ad spending for 2013.  Did your ad sales reps sell in advance and get in the ring for these important decisions?  It is not to late to boost your sales efforts. Here are eight ways to help your team boost fall ad sales.

Facebook Pricing Gone Wild

Pricing your sponsored tweets on Facebook is an active and moving target.  The first step is to understand that the number of “likes” you have has become an irrelevant way to price your sponsored posts.  Yes, you did hear me use this number in the past to set prices.  Like I said, pricing your sponsored tweets on Facebook is an active and moving target.  Today, most of my ad sales training clients are using a solid metric that I have observed working very well in markets across the nation.