I am often asked about SOV in many Requests For Proposals (RFP)
received by my media clients. What is it and how is it calculated? SOV
stands for "Share Of Voice". In comparison to other advertisers, what
is a certain clients' share of the total impressions you will deliver in
a certain period of time online for them. If there were 2 advertisers
the SOV would be 50/50. If there were 4 advertisers, the share of voice
for one client would be 25% if all advertisers were given the same the
number of impressions in the same period of time.
It is very
important that all publishers know the details of their online stats to
be sure that they can answer questions like this when asked. In
addition, it is important that ad sales reps understand what SOV is and
how it effects clients and their ad campaigns online.
More online: http://en.wikipedia.org/wiki/Share_of_voice
Tuesday, May 15, 2012
Tuesday, April 17, 2012
e-NewsLetter Revenue Ideas
1. Increasing frequency and reducing the size of the email text often increases the user interaction.
2. Plan each eNewsletter topic with this thought… “How can partner with someone willing to pay for exposure to my readers?”
3. Create one master list and then break users off into segments that if they un-subscribe that you do not loose them forever.
4. Create a networking group that includes 6-8 business partners that are looking to share eLists and or space in each others eLIsts and meet quarterly to coordinate on topics, ideas and potential sponsors.
5. Write the subject line last and spend some serious time on it. Ask yourself, “Would that subject line beg you to open the email?”
2. Plan each eNewsletter topic with this thought… “How can partner with someone willing to pay for exposure to my readers?”
3. Create one master list and then break users off into segments that if they un-subscribe that you do not loose them forever.
4. Create a networking group that includes 6-8 business partners that are looking to share eLists and or space in each others eLIsts and meet quarterly to coordinate on topics, ideas and potential sponsors.
5. Write the subject line last and spend some serious time on it. Ask yourself, “Would that subject line beg you to open the email?”
Thursday, March 15, 2012
Ryan Dohrn to Host Sales Workshops for Publishers Australia
Print and digital media expert Ryan Dohrn headlined Magazine Week
Conference for Publishers Australia last November, educating the
enthusiastic audience about “Reinvigorating the Sales Process.” The
overwhelming success of Ryan’s presentation has earned him an invitation
to again travel ‘downunder’ to present workshops for Publishers
Australia in Melbourne, Brisbane, and Sydney. Publishers Australia
represents a myriad of titles ranging from tourism to aviation to
outdoor sports, and runs the gamut from niche to huge publications.
Thursday, February 23, 2012
Improve Your Monthly Sales e-Newsletter
Here are 6 ways to improve your monthly sales e-Newsletter:
- Keep it short. While context is good, bullet points are better. Plus, bullets are easy to read.
- REALLY, really focus on success. Get a quote from an advertiser and include it each month.
- Remove all your sales pitch “stuff”. The idea is to “give a little and get a little.” Become a resource.
Tuesday, February 21, 2012
e-Newsletter Revenue Tips
Internet consultant Ryan Dohrn shares 3 tips to help business owners generate revenue from their marketing e-Newsletters.
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