As the Internet continues to change the way people do business, having
an online presence just isn't enough anymore. It is crucial to your
organization's survival to develop and implement a solid, practical and
innovative Internet Strategy that is logical enough to provide a solid
foundation for company policies, yet flexible enough to stay current
with the warp-speed of change.
Internet Strategy Consultant: Ryan Dohrn
Ryan Dohrn is an award winning motivational business speaker, internet business coach and internet strategy consultant. Founder and CEO of Brain Swell Media, LLC.
Monday, June 24, 2013
Thursday, March 28, 2013
Predicting the Future of Media Sales
How can we predict the future of our
media sales business? Very often media companies venture into the vast
unknown of new digital projects because they feel that they have to or
they will be seen as an "old dog" or as a company that is not "keeping
up with the times". Asking your advertisers what they truly want can
yield solid results.
Ryan Dohrn Keynote Speaker at Publishing Heroes Conference in London
On the last Wednesday of February 2013, ad sales training guru Ryan
Dohrn spoke to an overwhelmingly appreciative audience at the Publishing
Heroes Conference hosted by the Publishing Media & Expo and held at
the Publishing Heroes Theater in London, England.
“This was a remarkable opportunity to not only share what I’ve learned over the years about increasing revenue and selling digital assets for the publishing world, I was pleased to learn from a huge international audience about their publishing trends and needs,” reports Ryan. “I also grew to like tea and bangers and mash!”
Wednesday, February 27, 2013
Weekly Ad Sales Training
I was asked last week about weekly ad sales training. One of my
clients has a veteran sales team and felt that training was no longer
needed. Like everything else, sales requires practice. As professional
sales people we get so busy with everything else that we forget about
the basics. Chet Homes, in his bestselling book the Ultimate Sales
Machines, considers weekly sales training fundamental to your success as
a business. So, what can you do each week that will keep the sales team
strong and not offend the sensitive nature of the veteran sales rep?
Friday, February 01, 2013
Statistics Or Bust
Let's talk a little bit about statistics. From an ad sales training
perspective, I am always asked for great stat that my students can share
with their clients. I normally ask…why?
The thing about statistics is that ad sales reps love stats and very often when they hear or receive statistics they quite honestly go crazy and start emailing customers left and right. The problem with this is that very often advertisers don't want statistics, don't need statistics, and quite honestly statistics will just boggle their mind. I think it's important for all ad sales reps to ask this question, “Will this statistic help me better explain why advertising is beneficial to their business.” If you find that you are sharing a statistic because it helps you feel better about the case that you're making to an advertiser STOP! Some of you might think that this is the same thing. It is not. If an advertiser has a question, a stat might help better explain. But, if you are using a stat to better justify your position, you may just be adding confusion to the conversation.
The thing about statistics is that ad sales reps love stats and very often when they hear or receive statistics they quite honestly go crazy and start emailing customers left and right. The problem with this is that very often advertisers don't want statistics, don't need statistics, and quite honestly statistics will just boggle their mind. I think it's important for all ad sales reps to ask this question, “Will this statistic help me better explain why advertising is beneficial to their business.” If you find that you are sharing a statistic because it helps you feel better about the case that you're making to an advertiser STOP! Some of you might think that this is the same thing. It is not. If an advertiser has a question, a stat might help better explain. But, if you are using a stat to better justify your position, you may just be adding confusion to the conversation.
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