Stat of the Day: 68.2% of US Internet Audience Are Online Video Viewers

eMarketer's Stephanie Reese posted... "In 2011, 68.2% of US internet users, or 158.1 million people, will be watching video online at least once a month. By 2015, 76% of the internet audience, or 195.5 million people, will be viewing video regularly online."  But, what does this mean to publishers?  Get on board or get lost.

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There was a time to sit back and watch for others to win or lose.  But, that time is over.  There have been so many real world examples to follow that publishers need to sit down, get a plan and execute or get left behind.
So, what are the effective pieces of a video plan for success?
1.  What are your advertisers asking for?  Have you asked?  Are you listening?  Advertisers have ego and ego plays right into video.  Pose this question... if we offered video on our website, how would you like to be involved?
2.  Does your magazine cover or present complex issues that a video could help explain?  If video can help enhance your editorial, you have a real winner on your hands!
3.  Do you produce or participate in trade shows where the "general public" does not have access.  Use your media credentials to take your readers behind the scenes with video.  Even if the trade show is not exclusive, if you cover a national issue or industry, take your readers behind the scenes with video.
4.  Do you have no time for video?  The question is... why not and how do you make time?  If you are the leader and you refuse to lead because of time constraints, you will soon be in a losing position wondering why Bob Smith, a guy in his loft, is kicking your tail.
Perhaps you need some help.  Perhaps you just do not know where to start.  Get some help.  Brain Swell as well as many others offer video revenue advice.  But, the first step is NOT to ask why... rather ask why not?
Ryan
About this blogger:  Ryan Dohrn is President and founder of Brain Swell Media, an internet consulting firm that helps business owners and publishers make money online.  http://www.BrainSwellMedia.com
Ryan R. Dohrn
President/Founder
Brain Swell Media LLC
http://www.BrainSwellMedia.com
803-867-3769

Follow him on http://Twitter.com/ryandohrn for daily tips and advice
http://www.linkedin.com/in/ryandohrn
Brain Swell Media, LLC is an interactive media consulting firm. We focus on five key business areas; online strategy consulting, website development, search engine optimization (SEO), video production and online sales training. We provide business owners and publishing companies with the tools and resources they need to optimize their presence on the Web and boost revenue

Research Proves Users Seek Online Advertising

Nielsen Online & Webvisible conducted a survey polling nearly 4,000 people in the U.S. asking about their habits and methods in finding local businesses. Their results revealed a considerable disconnect between the way consumers look for local business and the way business owners are advertising.  I always like to share stats when I find those that apply to online sales.  Overall sales people fail to embrace these stats and use them as ammunition in the field.

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* 60% of consumers and small business owners turn to the Internet first for information about local companies* * 82% of consumers who search online follow up with offline action*
* Only 44% of small businesses have a website, and 50% of those spend less than 10% of their marketing budget online*

With advertising coming from every direction, consumers today feel inundated with all the advertising and they value relevance.  This is the core of the reason that banner advertising works on niche magazine web sites!

Remember, a potential advertiser will only believe as much about your product as you believe.  No more.  So embrace the fact that banner advertising works in the world of niche publishing and sell it with passion.

*Source: Great Divide Separates Small Biz, Online Consumers; WebVisible and Nielson