Press Release: Media Expert Ryan Dohrn to Speak at International Conference

Print and digital media expert Ryan Dohrn is making the long flight to Australia to share his expertise with an esteemed international audience. Sydney, Australia is a considerable jump from Ryan’s home in South Carolina, but he’s anxious to share his knowledge. “My sons want me to bring back a kangaroo, but they’ll have to settle for whatever will fit in my suitcase,” smiles Ryan. Magazine publishing professionals from around the world are gathering at an international conference during “Magazine Week Conference” in November. The tag line for the event is “Celebrating the best in print and digital.”

True to the “best” part of their slogan, this illustrious event has invited Ryan Dohrn of Brain Swell Media to be a keynote speaker. Noted for his expertise and dynamic practices, Ryan is indeed the best in the industry. He has been on the cutting edge of print and digital media for over 15 years, consulting with a myriad of publications as well as overseeing more than 3,000 website builds. Quite an accomplishment from someone whose background includes winning an Emmy in television production!

“I’m really honored to present at this highly acclaimed conference — plus I get to go to Australia! They’ve asked for two topics, so I’ve chosen subjects that directly impact each attendee and their business. As an industry, we need to focus on what will propel us forward in a successful and money-making fashion.”

Ryan’s first topic is Reinvigorating the Sales Process. “Revenue growth in today’s economy is mission-critical,” Ryan reports. “It’s the biggest challenge for any publisher, large or small.” In his presentation, Ryan will identify the missing elements in current sales practices, new ideas on targeting media revenue opportunities, and how to restructure and reinvigorate sales strategies and processes.

Ryan’s second presentation targets marketing: Developing An Effective Marketing Strategy. “Publishers have an array of marketing channels available to them, which makes choosing the right marketing strategies for the right audience difficult,” reflects Ryan. “Channels such as e-newsletters are an accepted communication method, but there is always room for improvement to deliver better return on investment.” This session covers techniques to build a solid subscription base, and how to engender loyalty among readers and advertisers.

Australia is a long hop away, but no worries, mate! The timing is perfect for contacting Ryan — he’s just launched his virtual sales training academy where magazine sales reps can learn about cutting edge media sales techniques. You can glean valuable information and advice from Ryan by calling him directly at 803.867.3769 extension 5. His informative website is www.BrainSwellMedia.com. Ryan will be gone from November 7 to return on November 15, but he’ll be answering emails and will be in constant contact with his office during that time.

3 e-Newsletter Revenue Ideas

There is big money to be made in the eNewsletter space yet so many publishers focus on one simple eNewsletter that is editorial driven. While that is fine and should be sold, there are so many more ideas to drive revenue from eNewsletters.  

Product Specific eNewsletters. Create a monthly product sector specific eNewsletter that reaches your niche. This is not driven or even created by your editorial team. For example an eNewsletter all about saddles or boats. Get specific. Then, create 6-8 slots for advertisers to fit into these slots. In the B2b space focus on industry specific topics like legal, technology or professional services.

Create a monthly topics eNewsletter. Each month a B2b pub I work with has a legal update and technology update. Each update contains a nice tight paragraph of information specific to their readers and prepared by an advertiser/expert. See very often your advertisers are some of your best experts. They get a mention and an ad at the bottom. Sell this out fast. Line up your experts. Set a template and make the abide by that template. They MUST follow your rules or they loose the privilege.

Video eNewsletters. Are you tired of text? Many users are too. So, record three videos and include links and descriptions in your eNewsletters.

Keep these simple and often interview an advertiser. Two reasons why:
(1) Have them share how happy they are with your publication, and
(2) Have the expert answer a question sent into the publication. This serves 2 purposes.

So, with all of these ideas brewing the next question I always get is…price? The answer to this is pretty simple… know your niche. e-Lists of lawyers rent for $200 per thousand. Wine enthusiasts pay $50-$80 per thousand. Horse enthusiasts pay $40-$50 per thousand. Weigh your niche and try the price out. If no one is buying, then adjust.

Ryan Dohrn is CEO of Brain Swell Media and works each month with over 50 publishers large and small and help them make money from the internet space! Ryan offers all new members a free 30 minute consultation on any internet topic. Email clientcare@brainswellmedia.com to set it up and start making money.

Q&A Video: Should Print Be a Part of My Marketing Strategy?

QUESTION: "I am putting together my marketing plan for next year, I'm just curious of your thoughts and opinions on how important is print advertising to my overall campaign?" - Steve, Thousand Oaks, CA

ANSWER: Well, you know what's very interesting is that you may think that as the internet consultant that I might tell you that print is dead. But, I'm here to tell you that, I believe it is NOT. As a matter of fact, there was a Dynamic Logic study done just last year that actually tells us that if you run in more medias than one, you can actually increase your ROI from your advertising campaigns by as much as 35%.
So, what does that mean? If you're putting together a strategic marketing plan for next year, you'll want to include social media, internet advertising, and if you're in a local market, you might want to include TV and radio advertising. But you definitely want to heavily consider print advertising.

Why is that? Well the Magazine Publishers of America (MPA) has a handbook they put out each year and actually has some great statistics in it. Did you know that magazine readers are actually the largest contributor to social networks. Magazine readers and magazine ads outperform primetime television almost 6-1 in some cases. Magazines are a vital part of most large scale marketing plans.

So don't ever think to yourself, "Wow, I'm going to stick all my eggs in just the Internet basket." The Internet is great. But if you really want to see some great return on your investment, you need to stick with some traditional advertising media like the television and magazines.

I hope this was a good answer to your question. I know it's not what you expected from the Internet guy. I am Internet consultant, Ryan Dohrn, happy to answer your questions or be involved in the strategic marketing or Internet strategy planning for your company.

Thanks so much for taking a listen to this question. Maybe you have questions you'd like to send in, I'll be happy to answer them for you. You may send your questions to: ryan@brainswellmedia.com. Remember, I'd love to be your Internet consultant and help your company. Our first 30 minutes together is absolutely my gift to you, FREE OF CHARGE.

Increasing Clicks on Your Website

Ryan answers the common question: "What can I do to increase clicks on the main page of my website?"

---

Sales Lead Conversion

Watch video and learn about what you can do to increase your sales leads through your sales landing page.