eMarketer's Stephanie Reese posted... "In 2011, 68.2% of US internet users, or 158.1 million people, will be watching video online at least once a month. By 2015, 76% of the internet audience, or 195.5 million people, will be viewing video regularly online." But, what does this mean to publishers? Get on board or get lost.
There was a time to sit back and watch for others to win or lose. But,
that time is over. There have been so many real world examples to
follow that publishers need to sit down, get a plan and execute or get
So, what are the effective pieces of a video plan for success?
1. What are your advertisers asking for? Have you asked? Are you
listening? Advertisers have ego and ego plays right into video. Pose
this question... if we offered video on our website, how would you like
to be involved?
2. Does your magazine cover or present complex issues that a video
could help explain? If video can help enhance your editorial, you have a
real winner on your hands!
3. Do you produce or participate in trade shows where the "general
public" does not have access. Use your media credentials to take your
readers behind the scenes with video. Even if the trade show is not
exclusive, if you cover a national issue or industry, take your readers
behind the scenes with video.
4. Do you have no time for video? The question is... why not and
how do you make time? If you are the leader and you refuse to lead
because of time constraints, you will soon be in a losing position
wondering why Bob Smith, a guy in his loft, is kicking your tail.
Perhaps you need some help. Perhaps you just do not know where to
start. Get some help. Brain Swell as well as many others offer video
revenue advice. But, the first step is NOT to ask why... rather ask why
About this blogger: Ryan Dohrn is President and founder of Brain
Swell Media, an internet consulting firm that helps business owners and
publishers make money online. http://www.BrainSwellMedia.com
Ryan R. Dohrn
Brain Swell Media LLC
Follow him on http://Twitter.com/ryandohrn for daily tips and advice
Brain Swell Media, LLC is an interactive media consulting firm. We
focus on five key business areas; online strategy consulting, website
development, search engine optimization (SEO), video production and
online sales training. We provide business owners and publishing
companies with the tools and resources they need to optimize their
presence on the Web and boost revenue