What In The Name Of Google Is Going On?

In February of this year, Google® released yet another update to their system called Panda. The aims of Panda are simple, remove poor quality sites from the top of Google’s results pages. What is crazy is that many business owners are just now putting 2 and 2 together. So, what does this mean to you as a business owner or publication manager? The aim of the update is noble, but the results to your ranking could be disastrous.

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Perhaps you have noticed a slight decline in ranking and/or web traffic? Your ranking could be slipping due to this new update if you have deployed SEO measures on your website like listing the same article in multiple categories or pulling in data from other sites via feeds and re-purposing it as your own.

There are literally hundreds of things you may be doing wrong and not even know it. Matt Cutts, Google’s head of spam, said in a blog post about Panda: "This update is designed to reduce rankings for low quality sites—sites which are low-value for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

The next steps from my perspective are simple…

1. Ask an SEO expert to review your SEO plan. Contact Brain Swell Media now for a FREE SEO review. helpdesk@brainswellmedia.com

2. Take a close look at your most recent SEO ranking report.

3. Re-run your keyword research and match that against #2.

4. If your rankings are slipping, there are four keys ways to potentially fix the issue. Be ready to make changes if needed.

Having perfect SEO is not a hard task. There are rules to follow and if you follow these rules, Google® will reward you for your hard work.

Contact Brain Swell Media now for a FREE SEO review at helpdesk@brainswellmedia.com.

Ryan Dohrn is an industry leading internet consultant. He advises business owners on SEO every day. He is a sales and strategy pioneer training sales and management teams large and small around the globe.