3 e-Newsletter Revenue Ideas

There is big money to be made in the eNewsletter space yet so many publishers focus on one simple eNewsletter that is editorial driven. While that is fine and should be sold, there are so many more ideas to drive revenue from eNewsletters.  

Product Specific eNewsletters. Create a monthly product sector specific eNewsletter that reaches your niche. This is not driven or even created by your editorial team. For example an eNewsletter all about saddles or boats. Get specific. Then, create 6-8 slots for advertisers to fit into these slots. In the B2b space focus on industry specific topics like legal, technology or professional services.

Create a monthly topics eNewsletter. Each month a B2b pub I work with has a legal update and technology update. Each update contains a nice tight paragraph of information specific to their readers and prepared by an advertiser/expert. See very often your advertisers are some of your best experts. They get a mention and an ad at the bottom. Sell this out fast. Line up your experts. Set a template and make the abide by that template. They MUST follow your rules or they loose the privilege.

Video eNewsletters. Are you tired of text? Many users are too. So, record three videos and include links and descriptions in your eNewsletters.

Keep these simple and often interview an advertiser. Two reasons why:
(1) Have them share how happy they are with your publication, and
(2) Have the expert answer a question sent into the publication. This serves 2 purposes.

So, with all of these ideas brewing the next question I always get is…price? The answer to this is pretty simple… know your niche. e-Lists of lawyers rent for $200 per thousand. Wine enthusiasts pay $50-$80 per thousand. Horse enthusiasts pay $40-$50 per thousand. Weigh your niche and try the price out. If no one is buying, then adjust.

Ryan Dohrn is CEO of Brain Swell Media and works each month with over 50 publishers large and small and help them make money from the internet space! Ryan offers all new members a free 30 minute consultation on any internet topic. Email clientcare@brainswellmedia.com to set it up and start making money.

Q&A Video: Should Print Be a Part of My Marketing Strategy?

QUESTION: "I am putting together my marketing plan for next year, I'm just curious of your thoughts and opinions on how important is print advertising to my overall campaign?" - Steve, Thousand Oaks, CA

ANSWER: Well, you know what's very interesting is that you may think that as the internet consultant that I might tell you that print is dead. But, I'm here to tell you that, I believe it is NOT. As a matter of fact, there was a Dynamic Logic study done just last year that actually tells us that if you run in more medias than one, you can actually increase your ROI from your advertising campaigns by as much as 35%.
So, what does that mean? If you're putting together a strategic marketing plan for next year, you'll want to include social media, internet advertising, and if you're in a local market, you might want to include TV and radio advertising. But you definitely want to heavily consider print advertising.

Why is that? Well the Magazine Publishers of America (MPA) has a handbook they put out each year and actually has some great statistics in it. Did you know that magazine readers are actually the largest contributor to social networks. Magazine readers and magazine ads outperform primetime television almost 6-1 in some cases. Magazines are a vital part of most large scale marketing plans.

So don't ever think to yourself, "Wow, I'm going to stick all my eggs in just the Internet basket." The Internet is great. But if you really want to see some great return on your investment, you need to stick with some traditional advertising media like the television and magazines.

I hope this was a good answer to your question. I know it's not what you expected from the Internet guy. I am Internet consultant, Ryan Dohrn, happy to answer your questions or be involved in the strategic marketing or Internet strategy planning for your company.

Thanks so much for taking a listen to this question. Maybe you have questions you'd like to send in, I'll be happy to answer them for you. You may send your questions to: ryan@brainswellmedia.com. Remember, I'd love to be your Internet consultant and help your company. Our first 30 minutes together is absolutely my gift to you, FREE OF CHARGE.

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