Team Call Zones Drive Sales

Looking for a way to drive sales over the next 48 hours?  Team Call Zones might be the answer. Recently a client shared with me that their sales reps lacked focus and seemed to wander around all day.   I immediately asked about daily call volume tracking and client tracking in their CRM tool. (CRM stands for customer relations management software.)  These tools where not in place and would not be in place for several weeks even if the ad sales manager liked the idea.  I shared with them an idea that I have seen work in markets big and small.  It has also worked in consumer and B2B markets.   Team Call Zones are specific times of the day where sales reps call new prospects or old clients for 35 minutes non-stop.  They are allowed 2 minutes between calls to research the next call.  The entire team must participate even the “super-star” sales reps.  After 35 minutes, the group takes a break together and grabs coffee or just takes a break away from their desk.  The break is mandatory.

You set up four call zones per day for 2 weeks.  The number of appointments increase was 45% in almost all cases.  The closed business increase was over 25% on average.

So, why does this work?  It is all about accountability and focus.  Calling as a team creates accountability and active participation creates focus.

There are many small details that we can cover via phone, but overall this concept is pretty simple and actually a ton of fun.

About this blogger: Ryan Dohrn is an award wining internet consultant http://ryandohrn.com, international business speaker http://businessspeakerpro.com and is the President and founder of 360 Ad Sales Training, a boutique internet revenue consulting http://ryandohrn.com firm with a detailed focus on ad sales training, internet consulting and media revenue generation. Internet consultant http://ryandohrn.com and business speaker http://businessspeakerpro.com Ryan Dohrn travels the globe teaching media sales training classes and offers detailed coaching help to business owners and media companies looking to make money online. http://www.BrainSwellMedia.com

Ryan R. Dohrn
President/Founder
360 Ad Sales Training and Strategy
Brain Swell Media LLC
http://www.BrainSwellMedia.com
http://RyanDohrn.com
http://360adsales.com

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