- Keep it short. While context is good, bullet points are better. Plus, bullets are easy to read.
- REALLY, really focus on success. Get a quote from an advertiser and include it each month.
- Remove all your sales pitch “stuff”. The idea is to “give a little and get a little.” Become a resource.
- Advertisers are selfish. Always ask your self, why does this matter to them?
- Remove all references to “advertising” and replace with marketing or partnership.
- Subject line is so important. Spend at least 5 minutes pondering the subject line. What would get you to open the email or more importantly, not delete it? Clever is good, but wacky is not.
Ideas to
consider… “Did you fire me?”, “Need a hug?”, “Are you ok?”, “Hey! What
is the deal with this…” , “Hot money, put out the fire.”, “Your boss
wants you to buy an ad from me”.
Worst ad sales eNewsletter subject line of all time…. “Advertising deadline is next week.” Best one ever… “Buy an ad… get a cat.” - Carl Landau
Worst ad sales eNewsletter subject line of all time…. “Advertising deadline is next week.” Best one ever… “Buy an ad… get a cat.” - Carl Landau
Ryan R. Dohrn
President/Founder
Brain Swell Media LLC
http://www.BrainSwellMedia.com
803-867-3769
Follow him on Twitter.com/ryandohrn for daily tips and advice.
http://www.linkedin.com/in/ryandohrn
Brain Swell Media, LLC is an interactive media consulting firm. We focus on five key business areas; online strategy consulting, website development, media sales training, HD video production and strategic planning. We provide business owners and publishing companies with the tools and resources they need to optimize their presence on the Web and boost revenue.
1 comment:
All the steps are really mind-blowing. It is important to make improve monthly sales because with it your company will earn more money.
Mandrien Consulting
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