Pricing your sponsored tweets on Facebook is an active and moving
target. The first step is to understand that the number of “likes” you
have has become an irrelevant way to price your sponsored posts. Yes,
you did hear me use this number in the past to set prices. Like I
said, pricing your sponsored tweets on Facebook is an active and moving
target. Today, most of my ad sales training clients are using a solid
metric that I have observed working very well in markets across the
nation.
The metric is pretty simple, they are pricing based on total engagement of a post. What does that mean? After you post something on your Facebook page, users on FB do various things with your post. They might “like” the post, share the post and even use your post to create their own story. Each post is tracked in your Facebook Insights data portal. There is a link below on how to get to that portal. Suffice it to say, it is not an easy find on Facebook. Across the board, for most media companies, the price of a sponsored post runs $75-$125 per thousand. So, if you have a post that has been “engaged” 1,000 times, you would charge an advertiser $75-$125 per post. Many media companies use a rolling average to determine how much to charge in advance. I can not advise you to wait and see the level of engagement and then charge the advertiser. But, that practice is becoming very common as well. In addition, there are many “things” you can do within a post to drive up user engagements. We’ll save that for another blog post in the future.
Here is link to help you better understsand Facebok Insights.
About
this blogger: Ryan Dohrn is an award wining ad sales training coach, a
nationally recognized internet sales consultant <http://ryandohrn.com> , international business speaker <http://businessspeakerpro.com> and is the President and founder of 360 Ad Sales Training, a boutique internet revenue consulting <http://ryandohrn.com>
firm with a detailed focus on ad sales training, internet consulting
and media revenue generation. Internet consultant <http://ryandohrn.com> and business speaker <http://businessspeakerpro.com>
Ryan Dohrn travels the globe teaching media sales training classes and
offers detailed coaching help to business owners and media companies
looking to make money online.
Contact information:
Ryan R. Dohrn
President/Founder
360 Ad Sales Training and Strategy
Brain Swell Media LLC
http://www.BrainSwellMedia.com
http://RyanDohrn.com
http://360adsales.com
803-867-3769
Follow him on Twitter.com/ryandohrn <http://twitter.com/ryandohrn> for daily tips and advice.
http://www.linkedin.com/in/ryandohrn
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