What is YOUR Internet Strategy?

As the Internet continues to change the way people do business,  having an online presence just isn't enough anymore.   It is crucial to your organization's survival to develop and implement a solid, practical and innovative Internet Strategy that is logical enough to provide a solid foundation for company policies, yet flexible enough to stay current with the warp-speed of change. 


An Internet strategy is a process by which your business adopts a cloud-based approach to marketing and engaging your customers through a proprietary web site.    Your  Internet strategy should include:

1. tactical cloud-based applications for increasing your competitive advantage,
2. on-going emphasis and plan for improving customer and employee communications, and
3. actions that will increase your marketing efficiencies.

Your Internet strategy should be compatible with your overall marketing strategy (whether you sell online or not) in order to achieve  consistency within your branding efforts.    Remember,  customer perception IS reality, so make sure your customers' perceive the message you want them to get through your website, marketing materials, advertising and employee communications.