On every street corner there are 10 social media experts. Toss a dart into any local bar crowd and you are likely to find a 23 year old IT consultant. They all talk a great game of techno babble. But, how do you sort through this mirage of hooey? Start by asking yourself why you need an internet consultant.
Here are 10 reasons why you need to hire an internet consultant.
1.Web trends and topics change every day. There is no way you can
keep up and run your own business. So, set up a monthly tech call with
your internet consultant to keep up with the tools and trends.
Facebook page is not a social media strategy. Perhaps your kid is a
Facebook genius. Great for you. But, true social media strategies that
bring in new customers are most often 5-10 tiered systems for
success. Most business owners need help. An internet consultant can
3.A good internet consultant is like an apple tree. Pick
and eat what you want. Let the rest fall to ground. You do not have to
act on every idea. If that ticks them off, find a new internet
4.What plan do you have in place to retain your
current customers using your website? If the answer is none, you need an
internet consultant to help you devise a plan for success.
use is taking over the world. It is expected that every white collar
household will have at least one tablet device by 2015. An internet
consultant will help you plan and take advantage of this trend.
old website needs help. There are more than 25 things an internet
consultant should be able to help you identify on your website that are
wrong. If you think you site is great...Think again.
month you should be reviewing your SEO ranking. Great, so your SEO
company is doing this for you? Watch out. Your SEO company will always
paint you a pretty picture. Hire a third party internet consultant to
give you a second opinion.
8.What plan do you have in place to
draw in new customers using your website? If the answer is none, you
need an internet consultant to help you devise a plan for success.
did you do today on your Twitter account to draw recognition to your
company or point people to your website? Did it work? If not, an
internet consultant can help you better use hash tags and user grouping
to draw in a bigger and better crowd.
Investment. What measure do you place on the ROI of your total internet
strategy? An internet consultant will help you monitor your success
online each month.
Make a list of four things from above where
you feel you are weak. Don’t just focus on social media. Then, set out
to find a quality internet consultant with a deep client base.
Choosing an internet consultant is actually very easy. Ask them for 10
examples of happy clients. Ask for permission to email those clients.
Then, ask them to prove to you how long they have been an internet
consultant. Proof. Recent college grads are not qualified to be an
internet consultant. Don’t be fooled.
Ryan Dohrn has been an
internet consultant since 1996. He has worked for three major media
companies in marketing and online promotions and now runs one of the
premier internet consulting firms in the USA. His work as an internet
consultant has expanded to Australia, Spain and Holland as well. He can
be reached at email@example.com or www.ryandohrn.com