Many publishers are just now realizing that Google’s web browser, Chrome, has nearly taken over the marketplace. Many are just now discovering this because their readers are switching to Chrome and portions of the their websites are not working in Chrome. With Chrome usage at an all time high, your web readers might be missing out on features of your website or they might not be seeing portions of your site at all.
Google Chrome is a web browser developed by Google and was first
released as a beta version for Microsoft Windows in late 2008. The name
is derived from the graphical user interface frame, or "chrome", of
web browsers. According to StatCounter, as of November 2011, Chrome is
the second most widely used browser with 25.69% worldwide usage share
of web browsers.
In nearly all tested cases, websites work just
fine with Chrome, but there are some exceptions. If you utilize a
custom template system or a custom built content management system, you
need to check each page of your website in Chrome. If you run Joomla
or Drupal you need to check all your third party plug-ins for
compatibility. In addition, you need to triple-check how your meta data
and other widgets operate from your website in the Chrome browser.
in all, usability studies need to be an important part of your
Internet strategy for 2012. Online reader retention must be placed at a
much higher priority as we all begin to shift the focus of our
business offerings. It is always interesting to hear publishers say
that that they have an Internet strategy in place and then they proceed
to talk about their Facebook page. 2005 is calling and they want you
Publishers that are raking in profits form the web have a
five-tier web plan for success. Not sure what five points are the most
critical? Reach out to this author for more information.
Dohrn has been consulting on Internet issues since 1996. As an
internet consultant he has a passion and focus on niche magazines. Ryan
is also a business speaker that services clients around the globe.
Your first call with Ryan is always free. Call 803-867-3769 or email Ryan@RyanDohrn.com.