Print and digital media expert Ryan Dohrn is making the long flight to Australia to share his expertise with an esteemed international audience. Sydney, Australia is a considerable jump from Ryan’s home in South Carolina, but he’s anxious to share his knowledge. “My sons want me to bring back a kangaroo, but they’ll have to settle for whatever will fit in my suitcase,” smiles Ryan. Magazine publishing professionals from around the world are gathering at an international conference during “Magazine Week Conference” in November. The tag line for the event is “Celebrating the best in print and digital.”
True to the “best” part of their slogan, this illustrious event has
invited Ryan Dohrn of Brain Swell Media to be a keynote speaker. Noted
for his expertise and dynamic practices, Ryan is indeed the best in the
industry. He has been on the cutting edge of print and digital media
for over 15 years, consulting with a myriad of publications as well as
overseeing more than 3,000 website builds. Quite an accomplishment from
someone whose background includes winning an Emmy in television
“I’m really honored to present at this highly
acclaimed conference — plus I get to go to Australia! They’ve asked for
two topics, so I’ve chosen subjects that directly impact each attendee
and their business. As an industry, we need to focus on what will
propel us forward in a successful and money-making fashion.”
Ryan’s first topic is Reinvigorating the Sales Process.
“Revenue growth in today’s economy is mission-critical,” Ryan reports.
“It’s the biggest challenge for any publisher, large or small.” In his
presentation, Ryan will identify the missing elements in current sales
practices, new ideas on targeting media revenue opportunities, and how
to restructure and reinvigorate sales strategies and processes.
Ryan’s second presentation targets marketing: Developing An Effective Marketing Strategy.
“Publishers have an array of marketing channels available to them,
which makes choosing the right marketing strategies for the right
audience difficult,” reflects Ryan. “Channels such as e-newsletters are
an accepted communication method, but there is always room for
improvement to deliver better return on investment.” This session covers
techniques to build a solid subscription base, and how to engender
loyalty among readers and advertisers.
Australia is a long hop
away, but no worries, mate! The timing is perfect for contacting Ryan
— he’s just launched his virtual sales training academy where magazine
sales reps can learn about cutting edge media sales techniques. You can
glean valuable information and advice from Ryan by calling him
directly at 803.867.3769 extension 5. His informative website is www.BrainSwellMedia.com.
Ryan will be gone from November 7 to return on November 15, but he’ll
be answering emails and will be in constant contact with his office
during that time.